Intel assets. The thing that starts a reply.
Demand-gen assets with an individual tracking token, injected into outbound at the strategic high-touch point. The proof is measured, not promised.
Not just content. Tracked content.
A traditional gated asset sits behind a form and hands you a name. An intel asset carries a token, so you know who opened it, who watched it, and when to follow up.
Analyze the buyer
The engine reads the account's signal and the buyer's role before an asset is ever chosen.
Match the asset
It picks the most relevant intel asset from the library — a report, diagnostic, calculator, or playbook.
Mint the token
The platform mints an individual tracking token into a trackable link. Every click is yours.
Inject and watch
The link is embedded into the outreach, and the buyer gets an email that reads like something useful — not cold outreach.
Engineered for pipeline, not vanity metrics.
Benchmark reports
Industry data your buyers can't get anywhere else.
Diagnostic assessments
Interactive scorecards that qualify the buyer while they fill it out.
Playbooks & frameworks
Actionable guides that solve a real problem your buyers face.
ROI & TCO calculators
Tools that help buyers build the business case internally.
Competitive comparison guides
Honest, well-researched comparisons.
Mini-courses & email series
Multi-touch nurture that educates buyers over days or weeks.
What an intel asset costs.
Standard
- Benchmark reports
- Playbooks & frameworks
- Competitive comparison guides
- Video assets
- Mini-courses & email series
Interactive
- Diagnostic assessments
- ROI & TCO calculators
- Custom logic and scoring engines
- Gated capture with buyer qualification
- CRM handoff wiring
Custom / case study
- Real customer interviews and sourced quotes
- Full narrative production and design
- Gate, capture, and execution-board wiring
- Not pure AI generation — a produced asset
Credit pack: 3 Standard credits per month for $1,200 (20% off the flat rate) — an add-on on any Growth or Custom Build plan. Credits roll into the next month if unused.
From brief to live asset in days.
ICP & signal brief
We start from who you're selling to and the signal that puts them in market.
Concept & format
The right format for the buyer's role and the stage of the conversation.
Research & draft
AI-assisted production with human review — no empty filler.
Gate & capture setup
The capture and qualification wiring, done before the asset ships.
Execution-board handoff
The asset is token-minted and wired so every engagement lands on the rep's board.
We also optimize what you've already built.
Asset audit & scoring
What's earning engagement, what's dead weight, and why.
Gate & form optimization
Fewer fields, better qualification, more completions.
Follow-up sequence rebuild
The emails that run after a download, rebuilt to keep the reply.
CRM & execution-board integration
So every engagement writes back automatically.
clicked or watched on intel assets injected into outbound
industry cold-email reply rate
a 22× improvement — measured from live engine usage.